Well, the second term is at last over. In Oxford, they have a name for the terms and for the second term, it’s Hillary or.. 'Hell'ary, as my friend puts it. It seemed so long and so tough, it felt like a year. Yeah, yeah, this is what we signed up for, so I shouldn't complain.
Take away? Well, marketing was a revelation. It was more strategic than I thought it would be. In that enthusiasm, I have taken two more related electives for the third term - 'Branding and communication' and 'Marketing communication'. Marketing is now an integral part of everything you do as a business man, and I believe it makes a smart business man; so I don’t fret I too 3 marketing subjects out of the 18. You just don’t see where strategy ends and marketing starts; they are so inter-related.
Technology Strategy elective was alright, but the cases were very good. One case study that will stay in my memory for long is the Nintendo case, where the Japan management plays with other actors in the market to attain a superior position out of nowhere (Game theory).
Operations elective was very good for the way it was taught. The prof taught us more of underlying concepts and cultural differences between US, EU and Asian countries that made up what these countries today are.
We had tons of cases/readings, loads of assignments, and on top, entrepreneurial project work. I am happy it’s all over now. The third term, Trinity as they call here, should be alright, since I have only one exam – in ‘Restructuring and implementation’ elective. This elective sounds like M&A, but for some reason they have changed the topic. I will get to know when I attend.
Saturday, April 14, 2007
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